Rogers, Minnesota – Clam Outdoors, a leading innovator in ice fishing and outdoor gear, is proud to announce a strategic partnership with Rapala Canada for the exclusive distribution and marketing of Clam products throughout Canada. This collaboration brings together two trusted brands in the outdoor industry to better serve Canadian anglers and outdoor enthusiasts.

Under this partnership, Rapala Canada will manage all distribution, sales, and marketing efforts for Clam Outdoors’ full line of products across Canada. This partnership is designed to streamline operations, expand market reach, and ensure Clam products are more accessible than ever to Canadian dealers and consumers.

“We are thrilled to expand our Canadian distribution through this partnership with Rapala, a premium brand with deep roots and strong relationships in the Canadian outdoor market,” said Lucas Matzke, Vice President of Sales at Clam Outdoors. “By combining Clam’s industry-leading product innovation with Rapala’s proven sales and distribution network, we will be able to better support our dealers and deliver unmatched value to Canadian anglers.”

Rapala Canada will officially begin distribution of Clam products starting fall 2025, providing Canadian retailers with expanded access to Clam’s full assortment of ice shelters, IceArmor by Clam apparel, Clam Pro Tackle, augers, and other ice fishing accessories.

David Neil, President of Rapala Canada said, “We’re incredibly excited to represent Clam products in Canada!    Clam has been the leader in ice products since inception and also has very strong synergies with our existing product lines.   Over the past several months we’ve worked diligently to fully integrate CLAM products into our world class sales, marketing, and distribution platform.   With the addition of CLAM to our portfolio we’re confident we now offer the most comprehensive ice fishing program in Canada.   Products are in stock and shipping now, and we look forward to an exciting kick-off with this iconic product line.”

For more information about Clam Outdoors and its products, visit www.clamoutdoors.com. To learn more about Rapala Canada, and to shop Clam ice fishing gear in Canada, please visit https://www.rapala.ca/ca_en/clam

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